Recently Nouveau Productions designed, provided and installed a stand for Enterprise Connect – a government funded initiative that provides advice and funding to industry. Enterprise Connect was a major exhibitor at National Manufacturing Week 2010, with 3 island stands, and exclusive use of the seminar room which was used to run information sessions throughout the 4 day event. (more…)
By now you have hopefully heard all about the NVP Wall System – the modular display system that offers a unique and versatile approach to exhibition displays.
Nouveau Productions is proud to announce the release of some new packages that will suit exhibitors wanting to stand out from the crowd. (more…)
Barry Siskind from Canada is an authority on trade show marketing and strategy.
Here are some pointers from him on how to improve your trade show results.
Part One http://www.siskindtraining.com/mp3/DoubleYourTradeShowResultsGuaranteed_P1.mp3
Part Two http://www.siskindtraining.com/mp3/DoubleYourTradeShowResultsGuaranteed_P2.mp3
(You should be able to play these, or right-click and save them to your computer)
Setting up a budget for your exhibitions can be challenging task. Understanding the right approach and the variables that need to be factored in when setting up a budget for your exhibitions can make you a much more successful exhibitor and that means quite simply maximizing your Return On Your Investment. So here it is: (more…)
When booking space at a trade show or exhibition, the majority of exhibitors opt for the default or standard “shell scheme” .
Shell Scheme provides an easy option – you don’t need to do much in order to create your space… you already have walls and your name displayed. You’ll probably use a combination of pull up banners and posters in an attempt to communicate your marketing message.
The downside of the shell scheme is that you don’t really stand out much.
It’s the low cost option, but it’s also the low impact option.
So whilst you minimise your overall expense of exhibiting at the show, you’ll possibly also be letting opportunities literally walk right past you because no one knows what it is that you do.
As they say, you only get one opportunity to make a first impression. (more…)
Thinking about taking the plunge into the world of trade shows and exhibitions? Great!
Nouveau Productions is pleased to announce that our new eBook, ‘Exhibitions Work’ – is available now for free download.
Whether you are a part of a small start-up firm, or a Fortune 500 company, ‘Exhibitions Work’ is relevant to all organisations across all industries, reinforcing the case for trade show and exhibition participation as an integral part of any effective marketing strategy. Featuring referenced research data combined with first-hand testimonials, ‘Exhibitions Work’ is a must read for anyone whose business requires personal interaction with real buyers.
Click here now to download your free copy of ‘Exhibitions Work’.
